Bilt Cafe
RENT
DAY
APRIL 1, 2026
11AM – 6PM
The neighborhood hangout.
02
THE CONCEPT

THE NEIGHBORHOOD COMES TO HQ.

With the newly rebranded Bilt Cafe moving to the base of our HQ at 837 Washington Street, Rent Day is the perfect moment to bring the brand to life. Bilt Cafe rolls up in a fully wrapped food truck — turning the biggest day in our members' month into a block party worth celebrating.

The truck becomes a moving billboard of the Bilt Cafe brand, bringing the energy of the neighborhood directly to our front door.

The Vehicle

Full exterior wrap in Bilt Café brand — burgundy, cream and steel blue. Bold "SIP. SAVOR. SOCIALIZE." typography across all four sides. Branded bags and packaging on-site.

The Location

837 Washington Street — Bilt HQ, NYC. Service window facing the street for maximum visibility and foot traffic in the Meatpacking District neighborhood.

The Partnership

Bilt Café × Patty Palace by Chef Kwame Onwuachi. An exclusive one-day collaboration between two NYC-rooted brands, serving 800–1,000 members free of charge throughout the day.

The Strategy

Bilt Café as the platform, Patty Palace as the featured partner of the month — consistent with our monthly collaboration model. Rent Day = maximum member energy and foot traffic.

Kwame Onwuachi
K
FEATURED CHEF

KWAME
ONWUACHI

James Beard Award–winning chef and culinary storyteller

Chef / Owner of Tatiana — ranked #1 Restaurant in New York by the NYT, two years running

TIME 100 Most Influential People, 2025

Raised in the Bronx — his cuisine honors Caribbean, Nigerian, and Creole roots

Food & Wine Best New Chef · Esquire Chef of the Year · Forbes 30 Under 30

THE CONCEPT
PATTY PALACE × BILT CAFÉ

THE JAMAICAN
PATTY,
ELEVATED.

"Food is about joy, history, and community — patties carry all of that."

Growing up in the Bronx, Kwame's after-school ritual was a patty with coco bread. Patty Palace is that memory, reimagined with his signature boldness — curried fillings, Caribbean-spiced sauces, and pillowy coco bread.

TATIANA NYC DŌGON DC LAS'LAP MIAMI PATTY PALACE

THE MENU

BILT CAFÉ
×
PATTY PALACE
Patty Palace
BEEF
COCO BREAD SANDWICH

Jamaican
Beef Patty

Seasoned ground beef with jerk spices, tucked into a golden turmeric crust and served on pillowy coco bread with green seasoning aioli and ginger cabbage slaw.

Coco Bread Beef Patty Green Seasoning Aioli Jerk BBQ Ginger Cabbage Slaw

Allergens: Gluten, Soy, Fish, Dairy

JERK
COCO BREAD SANDWICH · VEGETARIAN

Jerk
Mushroom Patty

Shiitake and button mushrooms seasoned with Caribbean spices, wrapped in a turmeric-tinged crust. Served on coco bread with the same bold toppings.

Coco Bread Mushroom Patty Green Seasoning Aioli Jerk BBQ Ginger Cabbage Slaw

Allergens: Gluten, Soy, Dairy · Vegetarian

Featured Beverage

MIRI

Each guest receives their choice of flavor — naturally flavored sparkling water with zero calories and zero sugar.

Miri Dragonfruit Wave

Dragonfruit Wave

Mildly sweet tropical dragonfruit balanced by the tangy taste of mangosteen — a fruit native to Southeast Asia.

Carbonated Water & Natural Flavors
Miri Watermelon Kiss

Watermelon Kiss

Sweet notes of watermelon complemented by jackfruit — a cousin of the fig cultivated throughout tropical regions.

Carbonated Water & Natural Flavors

Each purchase of Miri brings clean water to those in need · drinkmiri.com

EVENT DETAILS

RENT DAY — APRIL 1, 2026
Rent Day
APRIL 1, 2026
11 AM – 6 PM
Location
837 WASHINGTON
MEATPACKING · NYC
Attendance
800 – 1,000
BILT MEMBERS + WALK-UPS
Format
FOOD TRUCK
FULLY BRANDED MOBILE KITCHEN
Chef
KWAME ONWUACHI
JAMES BEARD AWARD WINNER
4

MARKETING
PLAN

Four-channel campaign targeting Bilt members and the broader NYC community. Coordinated drop across owned and digital channels for maximum reach on Rent Day.

IG

Instagram — Video Post

Cinematic Reel featuring Chef Kwame, the wrapped truck, and the food. Retro-edit matching Bilt Café visual language. Post morning of Rent Day.

VIDEO
IG

Instagram — Static / Carousel

Brand collateral post: event date, time, location, and menu highlights. Shareable and saveable for member reference. Posted 24–48 hrs prior.

STATIC
EM

Member Email Blast

Targeted email to local NYC Bilt members. Event details, chef feature, and Patty Palace menu preview. Deployed 1–2 days before Rent Day.

EMAIL
AP

In-App Push Notification

Day-of push alert to local members. Short, direct copy: location, hours, and the Kwame hook. Timed for late morning before the 11AM open.

PUSH

DAY-OF SCHEDULE

APRIL 1, 2026
7:00 AM
Setup & Load-InFood truck arrives + positions at 837 Washington St. Patty Palace team loads + preps. Brand merchandise and cups staged.
9:00 AM
Final ChecksEquipment test, signage confirmation, staff briefing. IG push notification queued for members.
11:00 AM
Service OpensTruck window opens. First guests served. Bilt Café branding fully live on-site and in-app.
12–2 PM
Peak Service WindowHighest volume period. Estimated 40–50% of total attendance. Chef Kwame presence and photo moment TBD.
2–5 PM
Afternoon ServiceSteady service continues. Live content capture for IG Stories ongoing throughout afternoon.
6:00 PM
Service Close + BreakdownFinal service, wrap-down, and debrief. Post-event content ready for scheduling.

OPERATIONAL NOTES

APRIL 1, 2026

Capacity Planning

800–1,000 total guests across 7hrs. Avg ~120–140 guests/hr. Patty Palace to confirm throughput capacity per hour and staff count accordingly.

Menu SKUs

Two items: Jamaican Beef Patty and Jerk Mushroom Patty — both served as coco bread sandwiches with Peppa Sauce on the side. Streamlined menu for high-volume service.

Branded Packaging

Bilt Café branded bags and packaging on-site. All materials consistent with current brand identity (burgundy, cream, blue).

Permitting & Logistics

Food truck operator responsible for NYC vending permits. Confirm load-in access with building management at 837 Washington in advance.

Bilt Cafe

SIP.
SAVOR.
SOCIALIZE.

The neighborhood hangout.

BILT CAFÉ × PATTY PALACE × KWAME ONWUACHI · APRIL 1, 2026 · 837 WASHINGTON ST